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Velo vs MarkUp.io

MarkUp.io is a review tool for teams that comment on live sites, images, PDFs and video with unlimited users, priced by the number of new MarkUps created each month. Velo turns a website capture into a reviewable release, anchors each thread to a target with a source checksum, and shows how each open pin fares when a new version arrives.

Four steps. An address is pasted into the capture bar. The release is prepared inside its frame. The first pin lands on the heading. Its thread is posted beside the page.

  1. Website URL
  2. Preparing

    Preparing a review-ready release…

  3. Pin
  4. Thread
    #1
    Alex · Reviewer

    Can the headline sit one line lower?

IllustrationVelo. An address becomes a captured release; the first pin lands and its thread is posted.
  1. Paste the site URL
  2. Drop a pin on the live page
  3. A screenshot is taken at pin time
  4. The page changes
  5. The comment reads “pinned to a missing element”
IllustrationMarkUp.io, as its own pages describe the steps.

Illustration of the two models, not a production record.

Judged by the job

Six questions a studio asks before it sends a client a review link.
The jobVeloMarkUp.io
What it costs, and per what

Free during the beta. No published paid tiers.

Documented18

$79 to $129 a month for 50 to 100 new MarkUps; $499 to $799 for 200 to 600. Unlimited users. One workspace below Enterprise. Extra MarkUps at $4 each in batches of 10.

Documented12

What the client does to comment

Opens the link. Reviewers need verified access before they can post; commenting can be allowed or closed per link.

Tested19

Opens the link, enters a name and email, drops a pin. No account is created.

Documented4

Whether the link works on a phone

Not stated yet.

Unverified

Not stated on MarkUp.io’s site. A creator can preview the site at desktop, tablet and mobile widths.

Unverified115

Whether approval is explicit

Threads can be resolved, reopened, or closed, with an expected revision so an older view cannot overwrite a newer one. No release-level approval is claimed.

Tested19

Partly. Admins and owners set a status such as “Open for review” or “Completed”; reviewers submit a sign-off and the count is shown. There is no approve or request-changes decision.

Documented9

What happens when the site redeploys

The shared release is a snapshot; later source changes do not silently replace it. Velo recaptures on request or from a deploy hook, keeps the draft, and shows how each open pin fares.

Tested19

The pin is keyed to the page URL and a web element. When the element is gone the comment reads “pinned to a missing element” and keeps its pin-time screenshot. Websites do not get versions; images and PDFs do.

Documented678

What feedback is anchored to

An element, text run, region, or page target with a source checksum, plus viewport and route.

Tested19

A page URL plus a web element, with a screenshot from the moment the pin was placed.

Documented614

MarkUp.io cells quote its pricing page, pricing FAQ and help center, retrieved . Documented: on the vendor’s own pages. Tested: in the product and covered by tests. Unverified: not found on that date.

What Velo records that a comment tool does not

Each item below is in the product and covered by tests.

Release v3 beside its recaptured draft v4. Pin 1 stayed on the heading, pin 2 followed the call to action lower, and pin 3 lost the paragraph it pointed at. Publishing is held until both outcomes are recorded.

Current · v3Sep 11, 2026
New capture · v4Captured after deployment
  • 1. Unchanged
  • Old position of pin 2
  • 2. Moved
  • 3. Needs a new spot
  • 1 unchanged
  • 0 changed
  • 1 moved
  • 1 missing
Held until each outcome is recorded.
IllustrationRelease v3 beside draft v4: one pin stayed, one moved, one lost its element. Publishing is held until each outcome is recorded.

Version drift

Velo shows how each open pin fares on the new version and keeps the original evidence. A pin that lost its spot stays visible and asks a person to place it again. Nothing resolves a thread automatically.

Deploy hooks

Velo can capture a new version of a website you already review, on request or after a deploy. A new capture is a draft. The version you shared stays current until you publish. Deploy hooks are per document, shown once, stored hashed, and revocable.

Checksummed targets

A thread can point to an element, text, region, or page target with a source checksum. The release, target, conversation, and decision stay legible as a single working record.

Images and PDFs

Images and PDFs version too: upload a new file, see which pins moved, changed, or vanished, then publish.

The canvases above are illustrations, not a production review record.

Where MarkUp.io goes further

From its own pages, retrieved .

  • Unlimited users on every plan, guests included.2
  • Guests comment with a name and email and no account.4
  • Over 30 file types, including video with frame-level comments.3
  • Slack, Microsoft Teams, Zapier, Loom and Webflow integrations, plus an API and webhooks.1512
  • Statuses with reviewer sign-off counts.9
  • Branding and a vanity domain on the Business plan; SAML and SOC 2 documentation on Enterprise.13
  • A Chrome extension that screenshots the page at each comment.14
  • A published price.1

Which one

Choose Velo if

  • The review has to survive a redeploy: a captured release that later changes do not replace, threads anchored with a source checksum, and a drift summary for every open pin when a new version arrives.
Open workspace

Choose MarkUp.io if

  • The team needs unlimited users, Slack or Teams notifications and an API, and creates a predictable number of new reviews each month.

MarkUp.io retired its free plan and moved Pro from $29 to $79 a month in early 2025, according to reviews on Trustpilot dated 2025-05-02 and a designer’s post dated 2025-02-11.

Sources

  1. MarkUp.io pricingDocumentedretrieved
  2. MarkUp.io pricing FAQsDocumentedretrieved
  3. MarkUp.io product pageDocumentedretrieved
  4. MarkUp.io help: “Guest Users”Documentedretrieved
  5. MarkUp.io help: “Different Media Types”Documentedretrieved
  6. MarkUp.io help: “How Does MarkUp.io Know Where on a Website a Pin Is?”Documentedretrieved
  7. MarkUp.io help: “This comment is pinned to a missing/hidden element”Documentedretrieved
  8. MarkUp.io help: “Can I Upload a New Version of My MarkUp?”Documentedretrieved
  9. MarkUp.io help: “Statuses & Sign off”Documentedretrieved
  10. MarkUp.io help: “Understanding Your MarkUp Allowance”Documentedretrieved
  11. MarkUp.io help: “What browsers does MarkUp.io Support?”Documentedretrieved
  12. MarkUp.io help: “What Can You Do With the MarkUp API?”Documentedretrieved
  13. MarkUp.io help: “Which MarkUp plan is right for me?”Documentedretrieved
  14. MarkUp.io help: “MarkUp.io Chrome Extension”Documentedretrieved
  15. MarkUp.io help center, integration guidesDocumentedretrieved
  16. Trustpilot reviews of MarkUp.ioThird partyretrieved
  17. Launch The Damn Thing, “MarkUp alternatives for client website design feedback”Third partyretrieved
  18. Velo pricingDocumentedretrieved
  19. Velo website feedback claims ledgerTested